5. How did you attract/address your audience?

Having established just who our target audience was, we sought to create an opening sequence that would appeal to them in terms of style, narrative and genre, but that would also speak to them on their level. We found out our target audience were very much like us, 16-24 teenagers, and that they liked Horror movies a lot. We also found out that they liked teen movies. We therefore decided that to include people like them in the film would help them to identify with the characters and feel more comfortable. The characters and situations would be familiar to them. We looked at other teen/horror hybrid movies and realised that the horror element usually came from or after a normal situation situation which doesn’t look as if it will lead to anything. We therefore tried to incorporate this kind of situation (a boring family party that kids have to be at) into the film. We also thought that the smoking and drinking as a result of peer pressure was a common thing for our audience so we sought to include that as well. As it is only the opening sequence to the film, we had not time to include any adult characters in the film, but were we to have had the time, we would have represented as either bitter or pathetic in some way, as this would have appealed to our audience and this is what teen movies often do. We were also fairly stereotypical with our characters which should have made them familiar and recognisable to the audience.