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Thursday 10 May 2012

3. What kind of media institution might distribute your media product and why?


Socialgroups we have used in our Media product are both teenage boys and girls. Thestereotypes used within the sequence are the way in how young teenage boys andgirls are a target by adults in the way boys and girls are believed to act. Theteenage youths shown in the clip are illustrated as young people who smoke anddrink intending to be “cool.” The common stereotypes seen in today’s generationis the way “cool” youths take advantage of supremacy and bully those who areless trendy and able than them. This is a common masculine stereotype which isseen in the clip. However, Eric challenges these stereotypes because he’s youngand doesn’t smoke or drink, but still being trendy and fashionable he is thevictim of bullying.

 We also see the way the girls are very gigglyand are influenced by the guys. The girls also seem to have an interest inimpressing the boys. There are no adults in the scene because the clip ismainly trying to appeal to teenagers. Unique attitude and the use of props, forexample the cigarettes and alcohol bottles within the scene illustrates thedifferent, young and conventional attitudes we are depicting to those watchingthe clip.

Ericis a positive stereotype as he is young and responsible; however Drake is anegative stereotype because he plays the role in peer-pressuring Eric.

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